The Art of Parfumage
A DARING ATTITUDE
With Born in Roma Coral Fantasy, Valentino invites you to a new Rome at sunset. As coral light floods the skyline, it’s time for a new expression of fantasy: inspired by the cultural magnificence of Rome, in a moment of your own making.
A FRESH FLORAL BOUQUET ACCORD, CONTRASTED BY A VIVID KIWI ACCORD
Born in Roma Donna Coral is a floral fruity scent energized by a colorful pink gold kiwi accord. Blended with absolute of aromatic Ambrette seeds notes and Musks accord, a couture heart of Jasmine Superinfusion and Rose Accord reveals a bright contemporary feminine fragrance.
A COLOR TOP NOTE
A COUTURE HEART NOTE
A COOL BASE NOTE
A STORY WHERE
ROMA IS A CHARACTER
ROMA IS A CHARACTER
BORN IN ROMA began with a dialogue with Valentino’s native city: Rome. Full of the memories of the past, cultures and aesthetics layer the city’s very walls, while Rome’s streets are a symbol of free thought. Reverence and irreverence collide. Rome is the city the Aristopunks adopt in their minds
ARISTO PUNKS. (n) masculine/feminine A person who makes the ordinary extraordinary. Characterized as proud of their roots, culture and valuing difference. Nothing is imposed. Sharing the beauty of individuality, inherited culture is seen anew.
"YOU DON’T HAVE TO BE BORN IN ROMA TO FEEL LIKE A ROMAN"
Pierpaolo Piccioli, creative director of the house.
BORN IN ROMA is a fragrance for a generation who embrace diversity, value personalities and like to celebrate them with their crew. A scent that stands for owning the magnificence of the past, while having a free and irreverent attitude towards life. Claiming heritage yet creating their own rules.
ADUT AND ANWAR
The collaboration between Adut Akech and Pierpaolo Piccioli, is one of friendship and mutual admiration. The Australian-Sudanese model become a house regular from her first meeting with Maison Valentino’s creative Director, creating unforgettable fashion moments as she opens and closes his shows. The Born in Roma campaign could only be her.
ANWAR HADID, THE IRREVERANT YOUNG MAN
Forging his own identity in a world where his sisters reign over Instagram, Anwar Hadid is making it known there’s another talent in the siblinghood. For the BORN IN ROMA campaign, he portrays the presence of the punk, and the aristo underneath.