The Art Of Parfumage
BORN IN ROMA YELLOW DREAM
A COLOR FOR A WORLD THAT NEEDS DREAMS
With BORN IN ROMA YELLOW DREAM, Valentino opens a new chapter for a world that needs to dream. The color of Rome, the eternal city bathed in yellow light, inspires dreams of tomorrow, new beginnings for now.
A COUTURE FLORAL MUSK,
OVERDOSED WITH FRESHNESS
BORN IN ROMA YELLOW DREAM FOR HER is a couture floral lift composed of a thousand rose petals and peonies. Blended with white musks and a contrasting clean accord, the floral heart fuses with a lingering powdery softness to create a fresh new feminine addiction.
BORN IN ROMA began in a dialogue with Valentino’s native city: Rome. The streets of Rome are full of the memories of the past. A symbol of free thought, where cultures and aesthetics layer on the walls. Reverence and irreverence collide. Rome is the city the Aristopunks adopt in their minds.
ARISTO PUNKS. (n) masculine/feminine
A person who makes the ordinary extraordinary. Characterized as proud of their roots, culture and valuing difference. Nothing is imposed. Sharing the beauty of individuality, inherited culture is seen anew.
“YOU DON'T HAVE TO BE BORN IN ROMA TO FEEL LIKE A ROMAN”
Pierpaolo Piccioli, creative director of the house.
BORN IN ROMA is a fragrance for a generation who embrace diversity. People who value personalities and like to celebrate them with their crew. Today’s cool kids owning the magnificence of the past, while having a free and irreverent attitude towards life. They claim their heritage and create their own rules.
The collaboration between Adut Akech and Pierpaolo Piccioli, is one of mutual admiration and friendship. The Australian-Sudanese model became a house regular from her first meeting with Pierpaolo creating unforgettable fashion moments as she opens and closes his shows. The Born in Roma Yellow Dream campaign could only be her.
ANWAR HADID, THE IRREVERANT YOUNG MAN
Forging his own identity in a world where his sisters reign over Instagram, Anwar Hadid is making it known there’s another talent in the siblinghood. For the BORN IN ROMA Yellow Dream, he portrays the presence of the punk, and the aristo underneath.