The Art Of Parfumage
With Born in Roma Yellow Dream, Valentino opens a new chapter for a world that needs to dream. The color of Rome, the eternal city bathed in yellow light, inspires dreams of tomorrow, new beginnings for now.
Born from the dream of Rome, bathing in a golden light, this floral perfume, created from the scent of a thousand rose petals is reinforced by the contrasting scent of musks. A scent full of optimism and energy.
Born in Roma fragrance collection: Many ways to be you. Celebrate your uniqueness with 3 duos to reveal the different aspects of your personality.
twisted with a new clean and fresh addiction.
BORN IN ROMA began in a dialogue with Valentino’s native city: Rome. The streets of Rome are full of the memories of the past. A symbol of free thought, where cultures and aesthetics layer on the walls. Reverence and irreverence collide. Rome is the city the Aristopunks adopt in their minds.
ARISTO PUNKS. (n) masculine/feminine
A person who makes the ordinary extraordinary. Characterized as proud of their roots, culture and valuing difference. Nothing is imposed. Sharing the beauty of individuality, inherited culture is seen anew.
“YOU DON'T HAVE TO BE BORN IN ROMA TO FEEL LIKE A ROMAN”
Pierpaolo Piccioli, creative director of the house.
BORN IN ROMA is a fragrance for a generation who embrace diversity. People who value personalities and like to celebrate them with their crew. Today’s cool kids owning the magnificence of the past, while having a free and irreverent attitude towards life. They claim their heritage and create their own rules.
The collaboration between Adut Akech and Pierpaolo Piccioli, is one of mutual admiration and friendship. The Australian-Sudanese model became a house regular from her first meeting with Pierpaolo creating unforgettable fashion moments as she opens and closes his shows. The Born in Roma Yellow Dream campaign could only be her.
ANWAR HADID, THE IRREVERANT YOUNG MAN
Forging his own identity in a world where his sisters reign over Instagram, Anwar Hadid is making it known there’s another talent in the siblinghood. For the BORN IN ROMA Yellow Dream, he portrays the presence of the punk, and the aristo underneath.